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Millennials around the world are parting ways with their daily $9 oat milk lattes, boujee gym memberships, and streaming services all because they have to get insurance. Little do they know, State Farm offers rates at a price that allows them to have it all. This is the second installment of State Farm's price campaign and continues their efforts to be seen as an affordable brand by millennials.
Worked closely with my copywriting partner to develop the campaign concept and spot. Responsible for casting, heavily involved in wardrobe and set direction and was an active member on set during production. My partner and I worked closely with our editor at Cosmo Street to finalize all pieces of content in the campaign.
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