At the LA Auto Show, State Farm Bank helped car-buyers see through all the tricky, hidden language in their vehicle loans. Attendees were given a pair of decoder glasses upon entering our space and were invited to find hidden helpful car-buying tips within our footprint. Magic for Humans host Justin Willman also visited the space, using magic to explain vehicle loan information. Our footprint doubled as a production set, as we captured Justin's magic tricks and ran them on social to promote State Farm's vehicle loans to consumers.
Assisted with concept development of State Farm's activation. Created artwork within the footprint, including the decoder posters and decoder glasses. Worked closely with the creative directors and fabrication company to establish the look, feel and flow of the space.