Uber Eats and Visa teamed up to give $1,000 grants to 100 restaurant owners nationwide. To promote the program, we captured the real stories of our restaurant owners and grant winners. Their stories ran as paid media social and OLV and all content drove consumers to learn more about the program on Uber Eat's microsite.
Led the project alongside our SVP of Creative to identify the 5 restaurants to be featured and come up with the creative approach to the mini docu-style videos. Worked closely with directors, DP, editor and photographers to develop shot list and craft interview questions to guide the storylines.