We were tasked with creating an interactive footprint that supports music education and State Farm's community outreach initiative. We turned the most common activities at a music festival into a way to generate a digital currency... People sang, danced, listened and rocked out in our footprint to raise money that State Farm then matched and donated to nonprofit Notes for Notes.
Assisted with concept development of State Farm's activation. Collaborated with vendors to develop physical footprint as well as the interactive technology inside. Assisted with the development of episodic content detailing State Farm's partnership with Lauren Alaina. Created storyboards and attended production with talent.