Brand Campaign, Broadcast Spot
Agency - TMA
Director - Erich Joiner
Production - Tool
Post - Cutters
How do you repay Jake from State Farm for that surprisingly great rate you got on your insurance? With pepperoni pocketz, an atomic brownie, cuckoo crustiez… and a side of ranch. Obviously.
This ad has been one of the top performing spots in the insurance category since it aired in July of 2020. The social chatter surrounding Jake, Parker, and the "side" of ranch still continues today.
Worked closely with a copywriting partner to develop the campaign concept and spot. Served as the only AD on the project throughout the production process. Heavily involved in casting, set direction, production and editing.