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Turns out no one believes that State Farm has competitive rates! We were tasked with launching a "Surprisingly Great Rates" campaign to disprove that misconception. Throughout this campaign, we see people trying to repay Jake from State Farm for their seemingly special/exclusive/discounted rate while Jake reinforces that State Farm's affordable rates are for everyone.
Worked closely with my copywriting partner to develop the campaign concept and spot. Served as the only AD on the project throughout the production process. Heavily involved in casting, set direction, production and editing.
This ad was one of the top performing spots in the insurance category for over two years.
The social chatter surrounding Jake, Parker, and the "side" of ranch still continues today.
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