The ask was simple: bring Jake from State Farm back. So we👏🏻 did 👏🏻 that👏🏻. We reintroduced him by making him cool (sorry OG Jake), making him relatable, and by putting him everywhere. Like, actually... everywhere. Over the last 3 years I helped launch Jake and establish his social media presence, building his clout and making him culturally relevant.
Had a key role in the pitch on how to bring Jake from State Farm back to life. Brainstormed, produced and executed creative across multiple platforms to help define Jake's personality and character, making him relatable to the masses. Continually create social/digital content for Jake to keep him up-to-date on trends and social conversations.
With TikTok taking off as a social media platform in 2020, it seemed like a no-brainer to give Jake from State Farm an account. Turns out, there's a lottttt of legal red tape when it comes to brands showing up on the platform. After months of working with TikTok and convincing State Farm this would be worth it, we finally were able to launch his account at the end of 2021. Jake has been live on TikTok for a little over a year and we're proud to say we grew his following organically to over 700k followers and over 2.3MM likes.
Here are some of my favorite JakeTok's I've worked on to date:
which look was your fav? 🤔
I should have read the reviews smh
s/o to Patrick for going behind the back to give me a chance😅
Text: Patrick approved. Fingers: crossed. 🤞🏽
I swear I unplugged it after pressing my khakis…or did I???
Saw #PatrickMahomes do this football toss and found out I've still got a little bit of arm in me after all. 💪
*yes, we got organic engagement from Tim McGraw. Did he completely ignore Jake from State Farm? Also yes, but we will take it.