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RANDIE SPEIR
WORK
ABOUT
NOT THE ONE
STATE FARM
BROADCAST
CREDITS
THE MARKETING ARM
THE MARKETING ARM
AGENCY
KENNY HERZOG
DIRECTOR
O POSITIVE
PRODUCTION
LAWRENCE YOUNG
EDITOR
DAVE WASSERMAN
VP, CREATIVE
RANDIE SPEIR
SR. ART DIRECTOR
DANIELLE JANOTA
SR. COPYWRITER
THE GIST
This spot aired as part of the campaign to relaunch Jake from State Farm. In this commercial, Jake dishes real life advice in situations that parody pop culture. In this spot, our bachelor gets sent home, but there's no sense in being broken-hearted over someone who doesn’t even protect their stuff with State Farm.
MY ROLE
Worked closely with my copywriting partner to develop the concept and spot during the AOR pitch, then responsible for seeing it come to life post-win. Involved in casting, wardrobe and set direction and was an active member on set during production.
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