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RANDIE SPEIR
WORK
ABOUT
ODDLY SATISFYING
STATE FARM
OLV + SOCIAL
CAMPAIGN
CREDITS
THE MARKETING ARM
AGENCY
JENNIFER DAVICK
DIRECTOR
SCHROM
PRODUCTION
WHITEHOUSE
POST HOUSE
THE GIST
The internet goes wild for oddly satisfying videos. Using a social first approach, we created the kind of content we know people like to see and subtly compared it to the satisfaction of State Farm’s rates. We worked to specifically curate the color palette of these videos, pushing State Farm to feature their khaki color as the primary color of these videos allowing them to stand out from the all red approach they typically use on social media.
WHITNEY HILL
CREATIVE DIRECTOR
RANDIE SPEIR
SR. ART DIRECTOR
DANIELLE JANOTA
SR. COPYWRITER
MY ROLE
Developed the social-first campaign concept with my copywriting partner and another junior art director. Responsible for the entire production and post process with the same team.
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