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The internet goes wild for oddly satisfying videos. Using a social first approach, we created the kind of content we know people like to see and subtly compared it to the satisfaction of State Farm’s rates. We worked to specifically curate the color palette of these videos, pushing State Farm to feature their khaki color as the primary color of these videos allowing them to stand out from the all red approach they typically use on social media.
Developed the social-first campaign concept with my copywriting partner and another junior art director. Responsible for the entire production and post process with the same team.
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