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RANDIE SPEIR
WORK
ABOUT
MOTHER FITNESS
PLANET FITNESS
BROADCAST
CREDITS
BARKLEYOKRP
AGENCY
CALMATIC
DIRECTOR
PRETTYBIRD
PRODUCTION
COSMO
POST HOUSE
CHRIS LARBERG
CD, ART
JUSTIN SMITH
CD, COPY
RANDIE SPEIR
ACD, ART
SUE SALVI
ACD, COPY
LAUREN MEADOWS
SR. AD
MARY BUZBEE
SR. COPYWRITER
THE GIST
The fitness industry is filled with intimidation. From instructors who make you feel like you're doing everything wrong to gyms that charge you ten times what they should, it often feels like there's no hope. That's where Mother Fitness comes in. As the savior for gym goers everywhere, Mother Fitness helps guide people to the Judgement Free Zone - a gym where everyone belongs.
When it came to casting, there was no better person to be Mother Fitness than Thee Hot Girl herself. Megan Thee Stallion has recently been known for not only her workout content, but for encouraging everyone to start their fitness journey, no matter where they're at.
The campaign was supported by a custom merch line as well as social content and a live performance on New Year's Eve at Times Square, where Planet Fitness was a presenting sponsor.
MY ROLE
Worked as part of the creative team that developed the campaign concept and spot that was sold in to client.
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