NOT THE ONE

While “Back in the Office” reintroduced the world to Jake from State Farm as a character, “Not The One” gave consumers the first taste of Jake’s new role.

By finding the intersection between culturally resonant moments, millennial value and insurance context this campaign is able to flex across a plethora of millennial’s favorite things — like The Bachelor

EXECUTED ACROSS: BROADCAST, SOCIAL, ONLINE VIDEO

"Not The One" :30 Broadcast, OLV Spot

"Broken Heart" :15 Broadcast, OLV

"Protect Cars" :06 OLV

"The New 'Jake from State Farm' Has a Bigger Role, Including Soothing Spurned Bachelors"

AGENCY: TMA

CLIENT: STATE FARM

SVP, GCD: CRAIG MILLER

CREATIVE DIRECTORS:

AARON FRYE, HARRIS WILKINSON

DIRECTOR: MIKE WARZIN

PRODUCER: SCOTT KEMPER

ART DIRECTOR: RANDIE SPEIR

COPYWRITER: DANIELLE JANOTA