NOT THE ONE
While “Back in the Office” reintroduced the world to Jake from State Farm as a character, “Not The One” gave consumers the first taste of Jake’s new role.
By finding the intersection between culturally resonant moments, millennial value and insurance context this campaign is able to flex across a plethora of millennial’s favorite things — like The Bachelor.
EXECUTED ACROSS: BROADCAST, SOCIAL, ONLINE VIDEO
"Not The One" :30 Broadcast, OLV Spot
"Broken Heart" :15 Broadcast, OLV
"Protect Cars" :06 OLV