NEIGHBORHOOD OF GOOD

State Farm's Neighborhood of Good showed up at 7 festivals over the summer of 2019 with an interactive experience that focused on bringing music education to more youth across the country. We turned the most common activities at a music festival into a way to generate a digital currency... When people sang, danced, listened and rocked out to music they raised money that State Farm then matched and donated to non-profit Notes for Notes.

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EXECUTED ACROSS: EXPERIENTIAL, ONLINE VIDEO, PAID SOCIAL

EXPERIENTIAL TACTICS

Festival goers scanned in to each home to sing karaoke in an infinity room, dance in a silent disco, rock out on the drums, or listen to records from the Notes for Notes youth across the country. The amount of time spent at each activity determined how much digital currency was generated. 

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