Neighborhood of Good

Experiential Activation

State Farm's Neighborhood of Good showed up at 7 festivals over the summer of 2019 with an interactive experience that focused on bringing music education to more youth across the country. We turned the most common activities at a music festival into a way to generate a digital currency... When people sang, danced, listened and rocked out to music they raised money that State Farm then matched and donated to non-profit Notes for Notes.

Gold Ex Award for Best Cause/Community Program (2020)

Agency: TMA, Client: State Farm

Updated Oct 2020