SEE THROUGH YOUR VEHICLE LOAN

At the LA Auto Show, State Farm Bank set out to dispel the myths surrounding vehicle loans. Content captured featuring celebrity illusionist Justin Willman helped customers see through financial illusions  by using sleight of hand, turning vehicle loan concepts into educational entertainment. In addition, optical illusion sculptures, hidden message posters and financial coaching pods, consumers were able to leave our space knowing that State Farm is a trusted resource when talking about vehicle loans.

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EXECUTED ACROSS: EXPERIENTIAL, PAID SOCIAL, PINTEREST

EXPERIENTIAL TACTICS

Created decoder glasses to help consumers reveal the hidden messages on posters around our space.

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