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RANDIE SPEIR
WORK
ABOUT
COSTUME PARTY
STATE FARM
OLV + SOCIAL
CAMPAIGN
CREDITS
THE MARKETING ARM
AGENCY
LAN FREEDMAN
DIRECTOR
CHARLIE UNIFORM TANGO
PRODUCTION
MATT PONESS
PRODUCER
THE GIST
So many people are dressing up like Jake from State Farm for Halloween, it’s hard to know when you encounter the real one. We created a bunch of fun content to run in October of '20 and '21 playing into Jake from State Farm Halloween costumes.
HARRIS WILKINSON
SVP, CREATIVE
MY ROLE
RANDIE SPEIR
SR. ART DIRECTOR
DANIELLE JANOTA
SR. COPYWRITER
Worked closely with my copywriting partner to develop the creative content. Served as the only AD on the project throughout the production process. Heavily involved in casting, set direction, production and editing.
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