Costume Party

Social/OLV Campaign

Credits

Agency - TMA

Director - Lan Freedman

Production + Post - Charlie Uniform Tango 

So many people are dressing up like Jake from State Farm for Halloween, it’s hard to know when you encounter the real one. We created a bunch of fun content to run in October of '20 and '21 playing into Jake from State Farm Halloween costumes.

This ad continues to run during Halloween time and is supported by additional social content from Jake's pages encouraging people to share their own Jake from State Farm costumes.

My Role

Worked closely with my copywriting partner to develop the creative content. Served as the only AD on the project throughout the production process. Heavily involved in casting, set direction, production and editing.